Marriott targets budget travelers with new mid-scale extended-stay option
1. Marriott targets budget travelers prioritizing thrifty travel options. 2. The company invests in the mid-scale segment to meet evolving consumer demands. 3. Marriott acquired City Express for $100 million to enhance its budget offerings. 4. The first StudioRes opened in Florida, catering to cost-conscious consumers. 5. Marriott's Q1 revenue reached $6.26 billion, with a net income of $665 million.