1. Jill Kramer will become Chief Marketing Officer at Mastercard in December 2025. 2. Raja Rajamannar will transition to a Senior Fellow role. 3. Kramer's B2B marketing expertise is expected to drive Mastercard's growth. 4. Kramer's past success includes nearly doubling Accenture's brand value. 5. She has been recognized as one of Forbes' Most Influential CMOs.
The transition to a new CMO with proven success could positively influence Mastercard's brand strategy and overall performance, similar to how Satya Nadella's leadership at Microsoft revitalized its market position post-2014.
The appointment of a new CMO who has a strong track record in brand growth can significantly affect Mastercard's marketing direction and brand perception, which is crucial for long-term financial performance.
Jill Kramer's strategies will take time to implement but may yield significant results over several quarters, akin to the gradual turnaround of brand perception seen at major companies under new leadership.
Global Marketing Visionary Begins New Chapter as Senior Fellow, Passing the Torch to Acclaimed Leader
Mastercard (NYSE:MA) announced today that Jill Kramer will join the company as Chief Marketing and Communications Officer, effective December 1, 2025. Raja Rajamannar, the current Chief Marketing and Communications Officer, will serve as a senior fellow for Mastercard.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251021836798/en/
Jill Kramer
"Raja's impact on Mastercard and the marketing industry has been nothing short of transformative. His creativity, passion and relentless pursuit of excellence have inspired all of us and helped make Mastercard one of the world's most admired brands. We are deeply grateful for his leadership and look forward to his continued contributions," said Michael Miebach, CEO.
"We are excited to welcome Jill Kramer to Mastercard as our new Chief Marketing and Communications Officer. Jill's global perspective and deep expertise in B2B marketing will be invaluable as we continue to accelerate our growth and innovation. Her leadership and vision are exactly what we need for this next chapter," Miebach continued.
Jill most recently served as Accenture's Chief Marketing and Communications Officer, where she led a global, integrated and tech-driven function that drives brand relevance, market differentiation and business growth across industries and geographies. Previously, Jill led Accenture's brand and advertising, where she was responsible for the stewardship of the Accenture brand, leading all advertising strategies, creative development, production, media planning and buying. During her ten years at Accenture, Jill's leadership helped the company nearly double its brand value – from $12 billion to $20.9 billion, according to Interbrand's Best Global Brands Annual ranking.
Before joining Accenture in 2015, Jill held successive senior leadership roles at BBDO and DDB, two of the world's most creative agencies, and delivered award-winning core business-to-business brand development, digital marketing and communications for some of the most iconic brands, including AT&T and ExxonMobil.
Jill serves on the board of directors of the Ad Council and has been named one of Forbes' Most Influential CMOs for three consecutive years. She holds a Bachelor of Arts in communications from the University of Massachusetts, Amherst.
About Mastercard
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're building a resilient economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
View source version on businesswire.com: https://www.businesswire.com/news/home/20251021836798/en/
Investor Relations: Devin Corr or Jud Staniar, investor.relations@mastercard.com, 914-249-4565
Communications: Seth Eisen, seth.eisen@mastercard.com, 914-249-3153