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Mattel and Warner Bros. Discovery Global Consumer Products Announce Multi-Year Licensing Partnership for DC Characters and Stories

1. Mattel gains licensing rights for DC-themed products starting 2026. 2. Partnership with Warner Bros. Discovery enhances Mattel's product offerings.

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FAQ

Why Bullish?

The licensing deal could significantly boost sales. Historical partnerships, like with Disney, have increased stock value.

How important is it?

This deal positions Mattel to capitalize on a popular franchise, likely improving investor sentiment and future profitability.

Why Long Term?

Product launches beginning in 2026 may drive sustained revenue growth. Long-term collaborations often yield lasting market presence.

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WBD
EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) and Warner Bros. Discovery Global Consumer Products today announced a global, multi-year licensing agreement utilizing DC's entire library of beloved characters and legendary storytelling. Through the partnership, Mattel is awarded the global licensing rights to develop and market a full range of DC-themed action figures, playsets, accessories, role play products, and adult collectibles starting in the second half of 2026. The agre.

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