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Mattel and WWE® Renew Global Licensing Partnership

1. Mattel extends its licensing agreement with WWE for several years. 2. This partnership has been successful since 2010, boosting global sales.

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FAQ

Why Bullish?

The extended partnership with WWE signifies continued revenue growth potential for Mattel, similar to past collaborations that positively impacted its stock performance.

How important is it?

The extension of a lucrative licensing deal is a strong positive indicator for investor confidence and market performance.

Why Long Term?

This multi-year agreement ensures stable revenue streams from WWE products, enhancing long-term growth prospects as brand-related products typically experience sustained demand.

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TKO
EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) and WWE, part of TKO Group Holdings (NYSE: TKO), today announced a multi-year extension to their global licensing agreement which sees Mattel continue to produce a wide range of WWE products including action figures and accessories, playsets, roleplay items, vehicles, and vehicle accessories. Mattel and WWE have partnered to deliver a dynamic and diverse lineup of toys since 2010, now sold in over 50 markets worldwide. Mattel's WWE.

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