1. Mattel launched a new product line under Mattel Brick Shop in collaboration with Hot Wheels. 2. The collectible building sets are now available for pre-sale globally.
The introduction of new product lines often drives consumer interest and sales. Similar past launches have positively impacted toy companies' stock prices.
New product announcements typically drive market interest in toy companies and improve future revenue prospects.
Immediate pre-sale and retail release may boost revenues quickly. Historical examples show quick gains post-launch.