StockNews.AI
SGI
StockNews.AI
13 days

MATTRESS FIRM ANNOUNCES NEW PARTNERSHIP WITH THE NATIONAL WOMEN'S SHELTER NETWORK TO HELP WOMEN, CHILDREN AND FAMILIES IN NEED

1. Mattress Firm partners with NWSN to help the homeless. 2. Initiatives include financial aid, sleep products, and volunteer efforts. 3. First local activation occurs in Seattle with 30 volunteers. 4. Customers can donate to NWSN at Mattress Firm stores. 5. NWSN provides millions of shelter nights and meals annually.

8m saved
Insight
Article

FAQ

Why Bullish?

The partnership enhances Mattress Firm's brand image, potentially increasing sales and customer loyalty. Similar initiatives have historically boosted stock values of socially responsible companies.

How important is it?

The partnership with NWSN aligns Mattress Firm with social causes, enhancing customer perception and engagement, contributing to revenue growth.

Why Short Term?

Immediate customer engagement and brand visibility from the partnership will positively affect sales quickly. Short-term gains from increased donations and community involvement are likely to manifest soon.

Related Companies

MTTRTEXBABA
The company's support includes a financial donation, sleep products and employee volunteering, as well as shelter makeovers beginning in Seattle this month , /PRNewswire/ -- Mattress Firm, the nation's largest mattress specialty retailer, announced today a significant new partnership with the National Women's Shelter Network (NWSN) to help support women, children and families experiencing or at risk of homelessness. Mattress Firm is committed to ensuring everyone has access to quality sleep, recognizing its vital role in overall health and well-being. As part of this partnership, Mattress Firm is contributing financial support, providing sleep products for shelters nationwide and dedicating volunteer time, with the goal of ensuring that every woman, child and family experiencing homelessness has access to safe restorative sleep. The first local activation of the partnership will take place today, August 6, in Seattle, Washington, where 30 Mattress Firm volunteers will help furnish and prepare a new transitional shelter home for women experiencing homelessness. The company is also inviting its customers to support the NWSN through easy donation opportunities when they make a purchase at one of the company's more than 2,200 retail stores nationwide. Every penny donated by Mattress Firm customers goes directly to the NWSN supporting its critical mission to provide safe shelter and essential resources to people in need. "At Mattress Firm, giving back is a core value, and we're proud to support women and children in need through this partnership," said Beth Garcia, vice president of communications at Mattress Firm. "The National Women's Shelter Network makes a profound impact in communities across the country, and we are honored to stand beside them in their critical work to provide safety, support and hope." With a network of 400 shelters and safe haven programs, the NWSN provides over nine million free shelter bed nights and 24 million meals annually. Volunteer opportunities for Mattress Firm associates will include assembling welcome sleep bags for women and baby backpacks for expecting mothers, food prep at local shelters and donation drives. This month's Seattle makeover, hosted at the new Elizabeth Gregory Home, will include deep cleaning and furnishing private bedrooms, setting up common areas and a therapeutic library nook, creating a welcoming mural and affirmation jar and preparing the new facility to welcome women in need. The event is the first of several local activations planned as part of the national partnership. "We are facing a crisis on the ground and shelters are struggling to find the resources needed to provide trauma-informed supportive services. Each year, 1.2 million women and 2.5 million children experience homelessness in our country, and the lead cause is gender-based violence and trauma," said Constance Collins, executive director at NWSN. "We know that safe shelter and supportive services save and change lives, and this is made possible with the help of people everywhere and commitments from partners such as Mattress Firm." Learn more about the National Women's Shelter Network here and its partnership with Mattress Firm by visiting www.mattressfirm.com/impact. About Mattress FirmMattress Firm, the nation's largest omni-channel mattress specialty retailer, has been helping solve America's sleep problems for more than 90 years through our family of brands. Every one of our more than 6,000 passionate Sleep Experts® are driven by a common purpose: to change people's lives through better sleep. Whether browsing online or in one of our 2,200+ stores, our highly trained team provides personalized service and advice to help customers choose the right mattress and bedding products based on their unique needs. Our expertly curated selection of products includes leading brands such as Tempur-Pedic®, Sealy®, Stearns & Foster®, Purple®, Sleepy's®, Beautyrest®, Nectar®, Serta®, Simmons®, Tuft & Needle® and tulo®. Mattress Firm supports local and national charities through donations and offers employees volunteering opportunities to serve their communities. As part of this commitment, Mattress Firm has partnered with the National Women's Shelter Network, an organization dedicated to ending homelessness and providing life-changing resources to people in need. Everyone deserves a safe place to sleep at night, and with this partnership we aim to create brighter mornings and a brighter future. Mattress Firm is a wholly owned business of Somnigroup International Inc. (NYSE: SGI). For more information about Mattress Firm, visit http://mattressfirm.com. About the National Women's Shelter Network Inc.The National Women's Shelter Network Inc. helps women, children and families experiencing or at risk of homelessness, offering safe havens to help them build safer, brighter futures and bring an end to and prevent homelessness in our country. We save and change lives, transforming the trauma of homelessness into windows of opportunity. SOURCE Mattress Firm WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

Related News