1. Maytag plans an immersive showcase at KBIS 2025. 2. The booth emphasizes innovation, performance, and durability. 3. Maytag aims to captivate senses highlighting appliance capabilities. 4. Whirlpool expects to reinforce brand excellence at the event. 5. The showcase aligns with Whirlpool's $19 billion annual sales strategy.
The event could attract consumer interest and bolster sales, similar to past showcases leading to revenue boosts.
The event marks a significant promotion for Maytag, which is a crucial brand under Whirlpool, likely impacting investor perception and sales.
Immediate consumer engagement at the KBIS could translate to short-term sales improvements.
BENTON HARBOR, Mich., Jan. 23, 2025 /PRNewswire/ --
Maytag is set to bring its hardworking appliance portfolio to life at the 2025 Kitchen and Bath Industry Show (KBIS) with an immersive, sensory experience that highlights the brand's commitment to innovation, performance and durability. Maytag knows hardworking homes demand hardworking appliances that outwork, outlast and outpower the rest—and this year, it will deliver an unforgettable showcase of performance and power in a unique section of the Whirlpool Corporation booth (#W1801).
"KBIS 2025 is the perfect opportunity for Maytag to demonstrate the next level of performance," said Lindsay Jones, Maytag Integrated Brand Manager. "We're excited for visitors to immerse themselves in an environment that taps into every sense, showcasing how its appliances not only meet the needs of today's households but exceed expectations in power, design and durability."
As soon as guests enter the Maytag brand space, they'll be captivated by an immersive experience that showcases hardworking performance in ways never seen before. From icy visuals to furry finishes, every detail of the booth is designed to highlight the innovation behind Maytag products. A few examples of innovations guests will see, hear and feel the power of include:
For more information about the brand's presence at KBIS and events at the show, visit: WhirlpoolPro.com/KBIS2025. For additional details about Whirlpool Corporation, its portfolio of brands, and other offerings for building industry professionals, visit WhirlpoolPro.com.
For more than 100 years, Maytag has engineered powerful and dependable kitchen and laundry appliances to tackle the burden of household chores. Maytag brand's wide range of products- including refrigerators, dishwashers, ranges, cooktops, ovens and front and top load washers and dryers - are built to do the dirty work and designed to provide the performance you need to get the job done. In 2014, Maytag introduced the Maytag Man – the human embodiment of the durability, reliability and power inside all Maytag® appliances. For more information, visit Maytag.com.
Whirlpool Corporation (NYSE: WHR) is committed to being the best global kitchen and laundry company, in constant pursuit of improving life at home. In an increasingly digital world, the company is driving purposeful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool®, KitchenAid®, Maytag®, Consul®, Brastemp®, Amana®, Bauknecht®, JennAir®, Indesit® and InSinkErator®. In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees and 55 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.
Hannah Loeschorn
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312-761-1167
1 When compared to MDFS3924 normal wash with heated dry
SOURCE Whirlpool Corporation