1. MBK Center launches campaign to attract global tourists and boost sales. 2. Tourist behavior shapes unique shopping experiences at MBK Center. 3. The campaign received several awards, including the Tripadvisor Travelers’ Choice 2025. 4. Cultural events like Muay Thai enhance MBK Center's appeal as a destination. 5. Campaign highlights the significance of a friendly shopping environment.
FAQ
Why Bullish?
The positive reception of the MBK Center campaign and awards may enhance TRIP's visibility and perceived value, similar to past campaigns that boosted tourism stocks significantly.
How important is it?
This campaign's success can directly increase travel to the region and subsequently impact TRIP's bookings.
Why Short Term?
The holiday season might see an immediate influx of tourists, improving short-term travel-related stock performance like TRIP.
MBK Center Launches "Step into Thainess – Shop like a Thai" Campaign to Enhance Tourism
BANGKOK, Dec. 15, 2025 (GLOBE NEWSWIRE) -- As the holiday season approaches, MBK Center has unveiled a new campaign aimed at capturing the essence of Thai culture and shopping experiences. The campaign, titled “Step into Thainess – Shop like a Thai,” is designed to boost tourism during the peak season while positioning MBK Center as a premier Cultural Shopping Destination.
Campaign Overview and Objectives
The initiative combines Thailand's rich culture, lifestyle, and arts with a unique shopping experience. Miss Puttachad Srinisakorn, CMO of MBK Public Company Limited, emphasized the campaign's foundation on traveler insights, stating, “Our research revealed that travelers value not just products, but the Thai way of bargaining with smiles and friendship.” This effort aims to engage visitors across all generations while promoting the warmth and friendliness associated with Thai shopping.
Insights into Tourist Behavior
Based on an in-depth analysis of past Google Reviews, the campaign video illustrates the “bargain like a Thai” experience that distinguishes MBK Center from standard malls. Visitors not only appreciate shopping for quality goods at competitive prices but also have opportunities to create lasting connections in a welcoming environment.
- Awards Recognition: MBK Center has been recognized with the Travelers’ Choice Awards 2025 in the “Things to do in Bangkok” category by Tripadvisor.
- Certification: The center also holds the Trusted Thailand certification from the Tourism Authority of Thailand, underscoring its adherence to high safety and service standards.
A Diverse Range of Offerings for Tourists
MBK Center caters to a variety of shopping preferences, providing a one-stop solution for tourists. From trendy fashion and mobile technology to unique Thai souvenirs like elephant pants and Muay Thai boxing shorts, there is something for everyone. The center's health and beauty clinics span five floors, featuring renowned services from various specialists.
Additional amenities at MBK Center include:
- Supermarkets and lifestyle shops with brands like Boots and Watsons.
- Halal restaurants, such as Chaolay Seafoods and Ali’s Indian & Thai restaurant.
- Street food options available at the Food Legends by MBK food court, showcasing Thailand's diverse culinary scene.
Events and Cultural Experiences
The “Step into Thainess – Shop like a Thai” campaign also emphasizes cultural engagement. MBK Center hosts free performances of the elegant Khon dance on the last Thursday of each month, highlighting traditional Thai storytelling. Furthermore, the popular Muay Thai Fight Night takes place on the first and last Wednesday of each month, offering tourists and locals an exhilarating glimpse into Thailand’s martial arts heritage.
Conclusion: An Invitation to Explore Thai Culture
MBK Center invites tourists globally to experience an authentic Thai shopping environment that marries tradition with modernity. By showcasing real impressions from visitors, the campaign aims to foster a unique Thai-style tourism experience. To view the campaign video, click here.
To learn more about activities and promotions at MBK Center, visit MBK Center's website or follow them on social media.