McDonald’s and Other Fast Food Chains Are Betting Big on Beverages - Barron's

1. Fast-food chains are prioritizing beverage innovation for growth amidst sluggish sales. 2. Yum! Brands aims for $5 billion in beverage sales by 2030 with new cafes. 3. Beverages can enhance margins; however, operational complexity poses risks. 4. Competitive pressure from rivals like McDonald's and Wendy’s impacts Yum's beverage strategy. 5. Gen Z’s interest in innovative drinks could boost customer foot traffic.