McDonald’s Discounts Could Hurt Profit. Watch the Earnings on Monday. - Barron's
1. McDonald's earnings are expected to fall 3.4% year-over-year despite slight revenue growth. 2. Discounts introduced may attract customers but hinder profit due to reduced margins. 3. E. coli outbreak linked to Quarter Pounder hurt consumer confidence and sales recovery. 4. Analysts predict anemic same-store sales for Q4 due to various market pressures. 5. Discounted items now make up over a third of McDonald's total sales mix.