McDonald's Has A New Trick Up Its Sleeve For Loyalty Growth: How Monopoly Will Reward Consumers And The Company
1. McDonald's revives Monopoly game, starting Oct. 6, boosting consumer engagement. 2. Digital game pieces drive app downloads and loyalty memberships significantly. 3. $1 million cash prize increases promotional appeal among patrons. 4. CEO emphasizes loyalty program's importance for U.S. sales growth. 5. Stock shows slight increase; potential for higher engagement during promotion.