McDonald’s is spicing up its McMuffins. Will hot-food loving Gen Z and millennials bite? - MarketWatch
1. McDonald's launches Spicy McMuffin, responding to evolving consumer taste for spice. 2. Industry experts note fast-food chains cater to Gen Z and millennials with spicy options. 3. Hot sauce sales projected to grow significantly, reflecting a trend in consumer preferences. 4. Current menu changes reflect broader fast-food landscape embracing fiery flavors. 5. Spicy offerings aim to retain customers amid rising competition in the breakfast segment.