McDonald's Says Middle-Income Americans Are Feeling Squeezed Now Too
1. McDonald's traffic declines among low- and middle-income consumers. 2. Comparable sales fell 3.6% year-over-year, missing expectations. 3. Company to continue $5 value meal deals through 2025 to attract customers. 4. Weak consumer confidence affects sales more than anticipated. 5. Shares fell nearly 2% on earnings report despite 14% annual gain.