McDonald's value meal return sparks industrywide discount battle
1. McDonald's revives Extra Value Meals to attract budget-conscious consumers. 2. The initiative offers meal bundles saving 15% compared to individual item prices. 3. Rivals like IHOP and Jack in the Box respond with their own value promotions. 4. Industry faces low consumer sentiment, pushing restaurants to enhance affordability. 5. Wasilefsky predicts McDonald's strategy will pressure competitors to discount aggressively.