McDonald's Wants to Win Back Low-Income Diners With Menu Boards That Scream Value

1. CEO stated McDonald's combo meals are perceived as lacking value. 2. Company aims to add value to core menu for low-income consumers. 3. Strong international performance helped exceed quarterly revenue expectations. 4. Domestic sales lifted by promotions, but low-income traffic dropped significantly. 5. Comparable store sales rose 3.8%, surpassing analyst forecasts.