1. MDA Space partners with Ottawa Senators for community engagement initiatives. 2. Partnership enhances brand visibility at Canadian Tire Centre and online platforms. 3. Focus on inspiring Canada's youth in STEM fields through hockey. 4. MDA reinforces its commitment to innovation and excellence in collaboration.
This partnership elevates MDA's brand within a popular sports context, potentially increasing stakeholder interest. Similar past partnerships have bolstered market visibility and shareholder confidence.
The partnership aligns with MDA's mission and may drive brand loyalty, attracting investors. It showcases MDA's innovative stance, likely increasing market sentiment positively over time.
The impact of this partnership on brand perception and awareness will grow over time as STAM initiatives reach a broader audience. Past collaborations in sports have shown sustained interest beyond initial announcements.
BRAMPTON, ON, Sept. 23, 2025 /PRNewswire/ - MDA Space Ltd. (TSX:MDA), a trusted mission partner to the rapidly expanding global space industry, today announced a multi-year partnership with the Ottawa Senators of the National Hockey League (NHL). This exciting collaboration brings together two organizations with deep Canadian roots and a shared commitment to innovation, community engagement, and inspiring the next generation.
Under the terms of the agreement, MDA Space will become an Official Partner of the Ottawa Senators, with prominent brand visibility at Canadian Tire Centre and through digital and broadcast mediums. The partnership will feature a range of engaging activations and initiatives designed to reach STEM audiences across Canada, raising awareness through the significant platform provided by the league.
"Professional hockey demands the highest standards of performance and drive to succeed, and we are proud to partner with the Ottawa Senators, an organization that shares our commitment to excellence and leadership," said Mike Greenley, CEO of MDA Space. "Together, we look forward to inspiring fans and young Canadians to dream big, reach for the stars, and pursue careers in science, technology, engineering, and mathematics."
The partnership is an extension of the MDA Space mission to build the space between proven and possible, and to nurture and inspire tomorrow's leaders.
"We are excited to welcome MDA Space to the Senators family," said Cyril Leeder, President and CEO of the Ottawa Senators. "Our organizations share a passion for innovation and impact, and this partnership will allow us to connect with our fans and inspire the next generation of leaders in both sports and science."
ABOUT MDA SPACE
Building the space between proven and possible, MDA Space (TSX:MDA) is a trusted mission partner to the global space industry. A robotics, satellite systems and geointelligence pioneer with a 55-year+ story of world firsts and more than 450 missions, MDA Space is a global leader in communications satellites, Earth and space observation, and space exploration and infrastructure. The MDA Space team of more than 4,000 space experts in Canada, the US and the UK has the knowledge and know-how to turn an audacious customer vision into an achievable mission – bringing to bear a one-of-a-kind mix of experience, engineering excellence and wide-eyed wonder that's been in our DNA since day one. For those who dream big and push boundaries on the ground and in the stars to change the world for the better, we'll take you there. For more information, visit www.mda.space.
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SOURCE MDA Space