1. Omega Healthcare invests in MedaSync for AI-powered reimbursement software. 2. MedaSync reports over 100% year-over-year customer acquisition growth. 3. The investment aims to alleviate administrative burdens in skilled nursing. 4. MedaSync's technology targets reimbursement inefficiencies for nursing operators. 5. Omega's executive joins MedaSync's Board to enhance product development.
The investment in MedaSync indicates positive growth potential for OHI and enhances its operational efficiency. Historically, investments in tech solutions have led to improved financial performance in healthcare REITs.
The investment's focus on technology and operational improvement directly affects OHI's core business model, suggesting increased revenue and competitive advantage.
This investment strategy suggests a long-term commitment to enhancing operational efficiencies and revenue growth, which typically improves long-term stock performance.
Investment Accelerates Company's AI-Powered Reimbursement Software Growth in Skilled Nursing
CLEVELAND, Aug. 27, 2025 /PRNewswire/ -- MedaSync, a leading provider of AI-powered reimbursement optimization software for skilled nursing facilities, is proud to announce a strategic investment from Omega Healthcare Investors, Inc. (NYSE:OHI), a premier real estate investment trust focused on skilled nursing and assisted living facilities.
This investment will help MedaSync accelerate the adoption of advanced, intelligent tools designed to reduce administrative burden across the skilled nursing sector. MedaSync is experiencing significant business growth, with customer acquisition increasing more than 100% year-over-year.
Megan Krull, Senior Vice President of Operations of Omega Healthcare Investors, Inc., will join the MedaSync Board of Directors. "We see tremendous value in MedaSync's technology," said Krull. "Their innovative software is helping our operators to proactively address reimbursement inefficiencies. We're excited to help accelerate MedaSync's market penetration and scale the development of new innovative SaaS products."
Skilled nursing providers are facing mounting operational pressures and are continuously challenged to keep pace with regulatory shifts in reimbursement. MedaSync's cloud-based platform uses custom AI-audits to analyze clinical documentation, proactively surfacing reimbursement misalignments and identifying shifting patient/resident needs to help ensure high quality care. MedaSync is the only tailored solution built to enhance an operator's unique reimbursement mix including Medicare, Medicaid CMI, QIP performance and Medicare Advantage.
"This funding is a powerful endorsement of our vision and achievements in the healthcare industry," said Ryan Edgerly, CEO of MedaSync. "We are excited to partner with Omega to accelerate our growth and continue to provide skilled nursing organizations an innovative solution to thrive in today's challenging reimbursement landscape."
About MedaSync
MedaSync delivers AI-driven reimbursement software to improve revenue efficiency potential across all payers serving skilled nursing organizations. Our machine learning software transforms the reimbursement process through intelligent curated patient summaries that automatically detect reimbursement misalignment and identify potential quality incentive risks customized across every organization's PDPM, CMI, QIP programs and Level-based plans. Hundreds of skilled nursing organizations rely on MedaSync's proactive insights to improve quality of revenue, save staff valuable time, and pinpoint functional decline to improve outcomes. For more information, visit www.medasync.com.
About Omega Healthcare Investors, Inc.
Omega is a real estate investment trust that invests in the long-term healthcare industry, primarily in skilled nursing and assisted living facilities. Its portfolio of assets is operated by a diverse group of healthcare companies, predominantly in a triple-net lease structure. The assets span all regions within the US, as well as in the UK. More information on Omega is available at www.omegahealthcare.com.
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SOURCE MedaSync