1. MEDIROM partners with World Foundation for Proof of Human in Japan. 2. New special task force established for nationwide technology rollout. 3. 150 locations to offer verification services, expanding revenue potential. 4. Project aims to build trust in the digital society amid AI growth. 5. Collaboration emphasizes technology's necessity as digital infrastructure.
FAQ
Why Bullish?
MRM's involvement in innovative technology and service expansion can drive future revenue growth.
How important is it?
The article outlines a major initiative that expands MEDIROM's market reach and revenue sources.
Why Long Term?
The new verification initiative aligns with evolving digital needs, promising sustained demand.
MEDIROM Healthcare Technologies Partners with World Foundation for Groundbreaking Proof of Human Initiative in Japan
TOKYO, Dec. 29, 2025 (GLOBE NEWSWIRE) -- MEDIROM Healthcare Technologies Inc. (NASDAQ: MRM), a leading diversified healthcare provider based in Minato-ku, Tokyo, has announced a significant partnership with World Foundation and Tools for Humanity. This collaboration aims to deploy 'Proof of Human' technologies, including World ID, across Japan. This initiative, co-created by renowned technology visionaries Sam Altman and Alex Blania, marks a substantial step forward in establishing trust in digital interactions.
Details of the Collaboration
To facilitate the full-scale rollout of the World project in Japan, MEDIROM has signed a Master Service Agreement (MSA) with Tools for Humanity (TFH) and World Foundation (WF). As part of this agreement, the MRM Group will manage the operations of locations dedicated to 'Proof of Human' verification across the country. This collaboration is projected to enhance MEDIROM’s revenue through operational fees and associated services over time.
With access to a network of approximately 300 physical locations, MEDIROM is well-positioned to rapidly implement the 'Proof of Human' technologies with confidence and reliability. Furthermore, the company is establishing a dedicated task force named the 'MEDIROM World Proof of Human Task Force' to streamline this nationwide deployment.
Background and Purpose
The increasing sophistication of generative AI in recent years has made it challenging to differentiate between humans and AI online, presenting a global trust issue. To combat this, the World initiative strives to create a blockchain-based system that allows individuals to prove their humanity safely and anonymously. MEDIROM is committed to supporting this vision through the introduction of 'Proof of Human' technology in Japan, expanding beyond its existing wellness services.
Key Initiatives within the Collaboration
- Availability of 'Orbs', an advanced camera system using privacy-respecting technology to verify humanness, in approximately 300 Re.Ra.Ku Group locations.
- Establishment and operation of flagship locations that provide Proof of Human verification services.
- Deployment of Proof of Human verification pop-up stores in commercial venues and public areas.
Statements from Company Executives
Koji Eguchi, President and CEO of MEDIROM, expressed enthusiasm for the collaboration: "As generative AI rapidly permeates society, we believe that this new social infrastructure for ‘proving one’s humanness’ will become an essential foundation for the future digital society." He emphasized that this initiative not only aims to introduce a new revenue model but also to foster trust in Japan’s digital landscape.
Tomoe Makino, General Manager of Tools for Humanity Japan, added, "Japan has long been a global leader in adopting technology that enhances daily life. We believe Proof of Human will become indispensable as digital infrastructure in the AI era." Makino highlighted the importance of collaborating with MEDIROM, given its strong community presence across the nation.
About the Collaborators
Tools for Humanity (TFH)
Established by Sam Altman and Alex Blania, Tools for Humanity focuses on developing technologies for humans in the age of AI. The firm has pioneered initiatives like World Network and operates the World App. Headquartered in San Francisco and Munich, TFH is dedicated to building inclusive digital frameworks.
World Network
The World project aspires to be the largest and most inclusive platform for real individuals, offering systems for Proof of Human, financial services, and social connections in the AI age. Further information can be found at world.org.
MEDIROM Healthcare Technologies
With a network of over 300 wellness salons under the Re.Ra.Ku® brand, MEDIROM has expanded to HealthTech since 2015, providing on-demand training applications like Lav® and innovative products such as the MOTHER Bracelet®. These initiatives positioned MRM at the forefront of health technology innovation.
Forward-Looking Statements
This press release contains forward-looking statements that reflect MEDIROM's current expectations regarding future operational results, financial condition, and strategic plans. These include potential revenue growth from the deployment of Proof of Human technologies as part of the partnership with TFH and WF. Potential risks and uncertainties may influence actual outcomes; therefore, stakeholders should approach such statements with caution.