1. Gen's Norton launched a new AI-powered browser, Norton Neo. 2. Neo aims to enhance user productivity with 40% efficiency gains. 3. Features include smart tab management and built-in ad blocking. 4. Early access allows users to provide feedback for improvement. 5. Norton asserts its leadership in Cyber Safety through innovation.
The launch of Norton Neo positions Gen competitively in the growing AI market. Historically, innovative product launches have positively influenced stock performance.
The introduction of an innovative product like Norton Neo may attract investor attention, impacting GEN's overall market perception positively.
Initial market reactions are anticipated as early users share feedback and experiences. Similar tech releases in the past had immediate impacts on stock prices.
TEMPE, Ariz. and PRAGUE, May 22, 2025 /PRNewswire/ --
Today, Norton, a trusted brand part of Gen (NASDAQ: GEN), unveiled its new, innovative browser designed from the ground up with advanced artificial intelligence, Norton Neo. Neo brings together a powerful combination of AI-native intelligence and world-class safety protection, making it the first browser truly built to reimagine how we experience the web with a safer, smarter internet.
"With Norton Neo, we're not just building another browser; we're reimagining how you will interact with the digital universe in the AI Era," said Howie Xu, Chief AI and Innovation Officer at Gen. "Traditional browsers were built for a different era focused on static search and manual organization through tabs, bookmarks and history. Neo flips that dynamic – it works with you, intelligently and proactively helping you by curating content and tasks so you can focus on what really matters. Using Neo is like having a versatile and powerful personal assistant working for you."
With studies showing AI-powered tools can increase productivity by nearly 40%, Neo is changing how people interact with their browser to enjoy the digital world. Unlike conventional browsers that require people to do repetitive tasks and the time-consuming work of combing through search results, Neo acts like a smart companion, anticipating needs, managing tasks, and streamlining workflows. This innovative approach is tailored for tech-forward consumers, AI enthusiasts, and anyone seeking a simpler, more productive web experience.
An early version of Neo is available now in the United States. Customers with early access have the opportunity to shape the future of Neo by testing its capabilities firsthand and providing valuable feedback. To learn more and join the list for early access testing, visit NeoToday.ai.
Norton is a leader in Cyber Safety, and part of Gen (NASDAQ: GEN), a global company dedicated to powering Digital Freedom with a family of trusted consumer brands. Norton empowers millions of individuals and families with award-winning protection for their devices, online privacy, and identity. Norton products and services are certified by independent testing organizations including AV-TEST, AV-Comparatives, and SE Labs. Norton is a founding member of the Coalition Against Stalkerware. Learn more at Norton.com and GenDigital.com.
Jenna Torluemke
Courtney Rowles
Gen
Email: [email protected]
Edelman for Gen
Email: [email protected]
SOURCE Gen Digital Inc.