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MEET THE MOUTH-BLOWING FLAVOR THAT'LL MAKE YOUR TASTE BUDS DO BACKFLIPS: NEW CAPTAIN MORGAN SWEET CHILI LIME

1. Captain Morgan launches Sweet Chili Lime flavor nationwide. 2. New rum targets consumers seeking unique taste experiences. 3. Marketing emphasizes a bold flavor profile for summer events. 4. Collaboration with snack brand enhances promotion efforts. 5. Captain Morgan maintains its leading position in the U.S. spiced rum market.

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Why Bullish?

The introduction of a novel flavor can drive sales increases during peak consumption months, similar to past successful product launches by Diageo that resulted in improved market share and stock performance.

How important is it?

The news signifies Diageo's innovation in products, likely enhancing brand visibility and revenue in the short-term, particularly during summer, which is critical for spirit sales.

Why Short Term?

The product is aligned with summer beverage trends which can lead to immediate sales boosts. Historical evidence shows new flavor releases often generate immediate consumer interest and sales spikes.

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Featuring Flavor That Refuses To Be Defined, Captain Morgan Sweet Chili Lime Is Now Available NationwideNEW YORK, /PRNewswire/ -- Welcome to the mind-blowing world of mouth-blowing flavor. New Captain Morgan Sweet Chili Lime delivers a one-of-a-kind taste, merging sweetness, zesty citrus flavors, and notes of subtle chili heat. Unlike anything that's ever hit your lips, Captain Morgan has created a flavor experience so epic, it demanded a new word to define it – introducing the world to Mouth-Blowing. New Captain Morgan Sweet Chili Lime delivers a one-of-a-kind taste, merging sweetness, zesty citrus flavors, and notes of subtle chili heat. Both lexiconned in flavor, fun and made up words, Amrit Kaur and Devon Walker are the perfect pair to define what it means to be mouth-blown and bring to life the Captain Morgan Sweet Chili Lime signature touch of sweet and kick of heat. People across the country have been dealing with basic beverages for far too long and Captain Morgan is on a mission to shake things up—one mouth-blowing, flavor-packed sip at a time. This game-changing libation will slap your taste buds into overdrive, perfect for when you and your crew are craving getting off the beaten path and turning up the flavor. Unlike anything that’s ever hit your lips, Captain Morgan has created a flavor experience so epic, it demanded a new word to define it – introducing the world to Mouth-Blowing. Best served as a chilled shot or mixed into a cocktail with a kick, Captain Morgan Sweet Chili Lime is here to shake up your bar lineup and turn every sip into a celebration of indescribable mouth-blowing fun. This game-changing libation will slap your taste buds into overdrive, perfect for when you and your crew are craving getting off the beaten path and turning up the flavor. Best served as a chilled shot or mixed into a cocktail with a kick, Captain Morgan Sweet Chili Lime is here to shake up your bar lineup and turn every sip into a celebration of indescribable mouth-blowing fun. "With flavor trends heating up, we wanted to create something that defies the rules of traditional rum," said Anne Nosko, VP, Captain Morgan. "Captain Morgan Sweet Chili Lime gives fans exactly what they're craving – the perfect balance of sweet and spicy, and a bold flavor experience with every sip." People across the country have been dealing with basic beverages for far too long and Captain Morgan is on a mission to shake things up—one mouth-blowing, flavor-packed sip at a time. With warmer weather on the horizon, Captain Morgan Sweet Chili Lime is here to bring the heat, adding a delicious kick to any beach day, poolside hang, or outdoor escapade.If you're still scratching your head about what it means to be mouth-blown, don't worry — Captain Morgan brought in reinforcements – actress, writer and producer Amrit Kaur and comedian and writer Devon Walker are here to spell it out for you. Both lexiconned in flavor, fun and made up words, they're the perfect pair to define what it means to be mouth-blown and bring to life the Captain Morgan Sweet Chili Lime signature touch of sweet and kick of heat."When Captain Morgan asked me to team up again, I was all in – and when they asked me to help define mouth-blowing, admittedly I wasn't exactly sure where they were going with all this," said Walker. "Turns out, Captain Morgan Sweet Chili Lime is the real deal ... trust me, you're going to want to get a taste."Getting rum fans (21+) mouth-blown is no small feat, but Captain Morgan has a few tricks up its sleeve—so get ready because Captain Morgan is making sure epic flavor is always on deck to keep the masses mouth-blown all summer long."Give an Indian some chili and lime and she's in," laughs Amrit Kaur. "Lots of fun riffing and improvising with Devon, along with shooting ideas with the full cast and crew."Captain Morgan Sweet Chili Lime is now available nationwide, so get ready for a flavor experience unlike any other. Find it on shelves nationwide in 50ml, 375ml, 750 mL, 1L and 1.75L bottles with an ABV of 35 percent.And because every Captain needs a crew, Captain Morgan is proud to partner with breakout snack brand PRETZELIZED and their Sea Salt Pretzel Snackers to elevate the mouth-blowing flavor experience. Together, they create the ultimate sip-and-snack duo worth toasting to – glass in one hand, snack in the other.  You won't want to miss what Captain Morgan Sweet Chili Lime has in store next. Let's just say, it's cooler than you think. Those 21+ can be the first to know more by following @CaptainMorganUSA on Instagram. Remember, no matter how you choose to enjoy Captain Morgan Sweet Chili Lime, always do so responsibly—this mouth-blowing flavor is too good not to savor every sip.CAPTAIN MORGAN SWEET CHILI LIME. Premium Caribbean Rum with Natural Flavors. 35% Alc/Vol. Captain Morgan Rum Co., New York, NY.About Captain MorganCaptain Morgan is the number one selling spiced rum in the U.S. Captain Morgan encourages everyone 21+ to spice it up by bringing our flavor to every occasion. The Captain Morgan portfolio includes CAPTAIN MORGAN Original Spiced Rum, CAPTAIN MORGAN Sliced Apple Spiced Rum, CAPTAIN MORGAN White Rum, CAPTAIN MORGAN 100 Proof Spiced Rum, CAPTAIN MORGAN Private Stock, CAPTAIN MORGAN Silver Spiced Rum, CAPTAIN MORGAN Coconut Rum, CAPTAIN MORGAN Pineapple Rum, CAPTAIN MORGAN Sweet Chili Lime, and CAPTAIN MORGAN Sliced. For more information, visit www.CaptainMorgan.com.About Diageo North AmericaDiageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow at Instagram for news and information about Diageo North America: @Diageo_NA.Media ContactsTAYLOR[email protected]Michelle Gattenio, DIAGEO[email protected] SOURCE Captain Morgan WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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