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Meet the sustainable fashion startup backed by H&M and Amazon

1. Smartex uses AI to reduce textile waste and improve efficiency. 2. Amazon invested in Smartex through its climate tech initiative. 3. The fashion industry faces digitalization challenges and high waste rates. 4. Smartex's solutions could yield significant savings in material costs. 5. The fashion market is projected to reach $1.8 trillion by 2025.

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FAQ

Why Bullish?

Amazon's investments into sustainable tech represent a strategic shift, enhancing long-term value.

How important is it?

Investments in sustainability and tech improve Amazon's market positioning in the textile sector.

Why Long Term?

The fashion industry's adoption of Smartex could lead to increased efficiency and profits over time.

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