1. Mercury Insurance promotes driver safety with gift ideas for holidays. 2. Gifts include portable jump starters, dash cams, and emergency car kits. 3. Focus on safety reduces risk, stress, and potential insurance claims. 4. Mercury has a strong presence and competitive offerings in auto insurance. 5. Company has earned an 'A' rating from A.M. Best.
FAQ
Why Bullish?
Industry shifts towards consumer safety could boost demand for insurance products. Similar past promotions saw increased customer engagement and sales.
How important is it?
The article highlights product offerings that could enhance brand reputation and attract customers, possibly improving market position.
Why Short Term?
As the holiday season drives immediate consumer spending, MCY might see a short-term sales boost. Seasonal campaigns traditionally impact short-term performance.
Because the Best Gifts Don't Just Shine — They Protect
LOS ANGELES, Dec. 19, 2025 /PRNewswire/ -- Finding the perfect holiday gift for the driver in your life doesn't have to mean another novelty air freshener or gadget destined for the glove box graveyard. This year, Mercury Insurance is steering shoppers toward gifts that deliver peace of mind long after the wrapping paper is gone.
From everyday safety upgrades to emergency must-haves, these car-centric gifts can help drivers stay protected on the road — while potentially reducing risk, stress and insurance claims along the way. Here are five last minute gifts for your favorite driver, plus a bonus, in case five isn't enough.
1. Portable Jump Starter (with Built-In Flashlight)
Why it matters: Dead batteries are one of the most common roadside issues — especially in colder weather. A compact jump starter can get drivers moving without waiting for help.
- Price: $60–$120
- Where to buy: Amazon, Costco, AutoZone, Best Buy
2. High-Quality Dash Cam
Why it matters: Dash cams can provide critical documentation after an accident and help clarify what really happened when accounts differ.
- Price: $80–$200
- Where to buy: Best Buy, Amazon, Walmart
3. Winter Emergency Car Kit
Why it matters: Even in warmer states, breakdowns happen. A well-stocked kit — jumper cables, reflective vest, flashlight, first-aid supplies — can be a lifesaver.
- Price: $30–$75
- Where to buy: Amazon, AAA, Target
4. Blind-Spot Mirror Set or Parking Sensors
Why it matters: Small tech upgrades can significantly improve visibility and help prevent low-speed collisions in parking lots and tight spaces.
- Price: $10–$50
- Where to buy: Amazon, AutoZone, Pep Boys
5. Steering Wheel Lock or GPS Tracker
Why it matters: Vehicle theft continues to rise nationwide. Visible deterrents and tracking tools can stop theft — or help recover a vehicle faster.
- Price:
- Steering wheel lock: $30–$70
- GPS tracker: $25–$100 (plus subscription, if applicable)
- Where to buy: Amazon, Best Buy, AutoZone
Bonus: Trunk Organizer with Safety Essentials
Why it matters: Loose items can become hazards in a crash. A trunk organizer keeps emergency gear secure and accessible when it's needed most.
- Price: $20–$40
- Where to buy: Amazon, Target, Walmart
"The holidays are about caring for the people we love, and that includes helping them stay safe on the road," said Justin Yoshizawa. "Thoughtful car gifts that focus on safety and preparedness can make a real difference, not just during the holidays, but all year long."
About Mercury Insurance
Mercury Insurance (NYSE:MCY) is a multiple-line insurance carrier predominantly offering personal auto, homeowners, renters and commercial insurance through a network of independent agents in Arizona, California, Georgia, Illinois, Nevada, New Jersey, New York, Oklahoma, Texas and Virginia, as well as auto insurance in Florida. Mercury writes other lines of insurance in various states, including commercial, business owners and business auto, landlord, home- sharing, ride-hailing and mechanical protection insurance.
Since 1962, Mercury has provided customers with tremendous value for their insurance dollar by pairing ultra-competitive rates with excellent customer service, through more than 4,200 employees and a network of more than 6,340 independent agents in 11 states. Mercury has earned an "A" rating from A.M. Best, as well as "Best Auto Insurance Company" designations from Forbes and Insure.com.
Interested media can follow Mercury and receive notifications about new press releases at the new Mercury Insurance Newsroom at https://newsroom.mercuryinsurance.com/, follow the company on Instagram or Facebook or email us at Newsroom@MercuryInsurance.com.
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SOURCE Mercury Insurance