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Mercury Marine Captures 50% Share of Outboards on display at Sydney International Boat Show

1. Mercury Marine dominates Sydney International Boat Show with 50% outboard engines. 2. Showcase presence exceeds nearest competitor by over 100%. 3. New indoor format enhances exhibitor-consumer interactions. 4. Strong brand trust continues to resonate with Australian consumers. 5. Upcoming November show likely to sustain growing momentum.

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Why Bullish?

Mercury Marine's market dominance and strong consumer trust suggest potential revenue growth, akin to past market surges following major product showcases.

How important is it?

The article highlights significant competitive advantages and reinforces brand loyalty, likely influencing investor sentiment positively.

Why Short Term?

Immediate visibility and consumer engagement from the exhibition can translate into direct sales boosts in the coming months, similar to the benefits seen after previous successful trade shows.

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BRBCBWAHOG
SYDNEY, Aug. 14, 2025 (GLOBE NEWSWIRE) -- Mercury Marine, a division of Brunswick Corporation (NYSE: BC), accounted for 50% of all outboard engines on display at the Sydney International Boat Show, which opened Thursday at Sydney Olympic Park. Mercury also showcased more than double the number of outboards compared to its nearest competitor during the event. For the first time in its history, the Sydney International Boat Show has been split into two distinct events: this week’s indoor exhibition at Sydney Olympic Park, followed by the traditional on-water show in November at Sydney Harbour. The new indoor format highlights trailer boats, lifestyle gear, fishing essentials, and marine technology—offering visitors a fresh experience and giving exhibitors a dynamic new platform to connect with customers. “This result reinforces the trust boat builders and dealers place in Mercury as their preferred power partner,” said Brad Zoelle, Mercury Marine ANZP president. “From fishing and leisure craft to high-performance applications, Mercury continues to deliver innovation, reliability, and performance that resonate with Australian consumers.” With the November on-water event approaching, Mercury’s strong presence at the indoor show sets the stage for continued momentum in one of the Southern Hemisphere’s most influential boating markets. The results reflect not only the popularity of Mercury’s current lineup, but also the brand’s ability to adapt to evolving show formats and consumer preferences. About Mercury Marine  Headquartered in Fond du Lac, Wisconsin, Mercury Marine® is the world’s leading manufacturer of recreational marine propulsion engines. A division of Brunswick Corporation (NYSE: BC), Mercury provides engines, boats, services and parts for recreational, commercial and government marine applications. Mercury empowers boaters with products that are easy to use, extremely reliable and backed by the most dedicated customer support in the world. The company’s industry-leading brand portfolio includes Mercury outboard engines, Mercury MerCruiser® sterndrive and inboard packages, Mercury propellers, Mercury inflatable boats, Mercury SmartCraft® electronics, Land 'N' Sea marine parts distribution and Mercury and Quicksilver® parts and oils. More information is available at www.MercuryMarine.com. 

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