1. Meridianbet signed a B2B agreement with Fair Bet in Malta. 2. The deal strengthens Meridianbet's market position by powering two retail operators. 3. Malta's gaming market has high entry barriers limiting competition. 4. Meridianbet's B2B expansion indicates strong operational capability and market confidence.
FAQ
Why Bullish?
This agreement expands Meridianbet's revenue streams, increasing GMGI's growth potential. Similar past B2B partnerships have led to significant stock gains.
How important is it?
The article details a key agreement that enhances GMGI's business model and market competitiveness. Strengthening in regulated markets is crucial amid rising gaming demand.
Why Long Term?
Long-term growth is expected from this deal as it solidifies market presence. Established firms often see sustained performance from strategic partnerships over time.
LAS VEGAS and VALLETTA, Malta, Dec. 19, 2025 (GLOBE NEWSWIRE) -- Meridianbet, a leading sports betting and gaming operator and subsidiary of Golden Matrix Group Inc. (NASDAQ:GMGI), has entered into a multi-year business-to-business (B2B) licensing agreement with Fair Bet Ltd., a licensed retail gaming operator in Malta under the license MGA/B2C/195/2011.
Under the agreement, Meridianbet will supply its proprietary sports betting software platform, backend infrastructure, risk management systems, and operational support to Fair Bet's retail sportsbook network across Malta.
Malta's retail gaming sector is one of Europe's most concentrated markets, with only three licensed operators: the National Lottery, Meridianbet, and Fair Bet. The Malta Gaming Authority (MGA) enforces stringent regulatory requirements, comprehensive licensing standards, and significant capital thresholds that create formidable barriers to entry, effectively limiting retail participation to established operators.
This partnership consolidates Meridianbet's competitive position. The Company already operates its own retail locations and maintains dominant online presence in Malta. By now powering Fair Bet's retail network through B2B technology, the Company's technology effectively serves two of the three retail operators in the market—a rare competitive advantage in a jurisdiction where regulatory barriers functionally prohibit new market entry.
"In a three-operator market with high regulatory barriers, we've achieved unique positioning—operating our own retail and online channels while powering two-thirds of the retail sector through our technology," said Zoran Milosevic, CEO of Meridianbet Group. "This demonstrates both our platform's strength and our ability to capture value across direct operations and B2B licensing in concentrated, high-barrier markets."
This agreement expands Meridianbet's B2B footprint and demonstrates the platform's ability to serve both proprietary B2C operations and third-party partners in highly regulated jurisdictions.
About Meridianbet
Founded in 2001, Meridianbet Group is a well-established online sports betting and gaming group, licensed and currently operating in 18 jurisdictions across Europe, Africa, and South America. The Meridianbet Group's successful business model utilizes proprietary technology and scalable systems, allowing it to operate in multiple countries and currencies with an omni-channel approach to markets, including retail, desktop online, and mobile. The Company is part of the Golden Matrix Group (NASDAQ:GMGI). Contact https://x.com/meridianbet_ofc and ir@meridianbet.com.
About Golden Matrix
Golden Matrix Group (NASDAQ:GMGI), based in Las Vegas, is a gaming technology company operating globally through B2B divisions (GMAG, Expanse Studios) that develop and license proprietary platforms, and B2C operations including RKings (UK competitions), Mexplay (Mexico online casino), and Meridianbet—a leading sportsbook licensed in 18 jurisdictions across Europe, Africa, and South America. Learn more at www.goldenmatrix.com.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/8550cb88-a860-4862-a7f4-0fad9ad3da07
