1. Meridianbet sponsors Fight Nation Championship (FNC 26) in Montenegro. 2. Global MMA market valued at $1.5 billion, indicating potential growth. 3. FNC serves as a talent pipeline for top-tier MMA organizations. 4. Meridianbet's digital content enhances fan engagement and brand positioning. 5. Bakočević’s fight features in FNC’s competitive card with growing popularity.
FAQ
Why Bullish?
Sponsorship enhances GMGI's brand visibility in a lucrative sports betting niche. History shows that successful sponsorships can lead to increased market share and revenues, such as DraftKings’ growth post-sponsorships.
How important is it?
The article highlights a significant sponsorship that can enhance GMGI's positioning, indicating possible revenue increase through heightened consumer engagement.
Why Short Term?
Immediate boost in brand visibility and engagement from FNC 26 will attract sports bettors. Previous sponsorships in similar events have translated quickly into short-term sales and customer engagement spikes.
VALLETTA, Malta, Dec. 19, 2025 (GLOBE NEWSWIRE) -- Meridianbet, the sports betting and gaming operator and subsidiary of Golden Matrix Group Inc. (NASDAQ:GMGI), announced its title sponsorship of Fight Nation Championship (FNC 26), to be held on December 20, 2025, in Podgorica, Montenegro.
The event features fighters with international combat sports experience competing in a regional promotion that serves as a talent pipeline for top-tier global MMA organizations. The global mixed martial arts (MMA) market is valued at $1.5 billion.
Fight Nation Championship (FNC) operates as the leading MMA promotion in Europe, having hosted 43 events across the Balkans with over 272 professional matches. FNC serves as a critical regional platform showcasing fighters transitioning to or from UFC and other top-tier international promotions, creating a competitive talent ecosystem in markets where Meridianbet maintains established operational presence, such as Serbia, Montenegro, and Bosnia – Herzegovina. FNC's social media presence and broadcast distribution across regional streaming platforms provide significant reach in primary revenue-generating jurisdictions.
The Company also produces original programming including the "FightLife" documentary series following fighter training camps, and distributes fighter-driven content across Meridianbet's digital channels. This content strategy drives sustained fan engagement between live events and positions the Company as an integrated sports media platform rather than solely a betting operator.
The Company maintains long-term partnerships with FNC athletes including Vaso Bakočević, a veteran fighter with international experience across MMA, bare-knuckle fighting, and kickboxing. Bakočević hosts "PsihoKast," a combat sports podcast distributed via Meridianbet's digital channels, creating ongoing branded content that extends fighter partnerships beyond individual bout sponsorships.
The FNC 26 will feature an eight-bout fight card highlighted by Bakočević to competing in a bare-knuckle boxing rematch—a discipline experiencing rapid growth in the United States through organizations like Bare Knuckle Fighting Championship (BKFC). The event will take place at Sports Center Morača in Podgorica, with broadcast distribution via FNC.tv pay-per-view and regional streaming platforms including VOYO (Croatia and Slovenia).
About Meridianbet
Founded in 2001, Meridianbet Group is a well-established online sports betting and gaming group, licensed and currently operating in 18 jurisdictions across Europe, Africa, and South America. The Meridianbet Group's successful business model utilizes proprietary technology and scalable systems, allowing it to operate in multiple countries and currencies with an omni-channel approach to markets, including retail, desktop online, and mobile. The Company is part of the Golden Matrix Group (NASDAQ:GMGI). Contact https://x.com/meridianbet_ofc and ir@meridianbet.com.
About Golden Matrix
Golden Matrix Group (NASDAQ:GMGI), based in Las Vegas, is a gaming technology company operating globally through B2B divisions (GMAG, Expanse Studios) that develop and license proprietary platforms, and B2C operations including RKings (UK competitions), Mexplay (Mexico online casino), and Meridianbet—a leading sportsbook licensed in 18 jurisdictions across Europe, Africa, and South America. Learn more at www.goldenmatrix.com.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/94dc63b1-33a7-43a3-9af7-b3e2ecc87dfd
