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MERRELL AND LONELY GHOST CELEBRATE COMMUNITY, CONNECTION, AND SELF EXPRESSION WITH LIMITED-EDITION CAPSULE COLLECTION

1. Merrell partners with LONELY GHOST for a limited-edition footwear collection. 2. Collection features the Moab Speed 2 Vent 2K, inviting self-expression. 3. Launch events in NYC aim to engage Gen Z consumers. 4. Collaboration focuses on community building through emotional connection. 5. Collection drops on September 27, 2025, available online and in select stores.

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FAQ

Why Bullish?

The collaboration with a trendy brand can boost Merrell's visibility and sales. Historical partnerships in fashion often lead to increased consumer interest and brand loyalty.

How important is it?

Elevated brand engagement with a popular social media demographic can lead to substantial sales increases.

Why Short Term?

The impending launch date suggests imminent sales spikes but may not have long-term effects. Market trends indicate that limited editions sell out quickly, driving short-term revenue.

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Wolverine World Wide (WWW)
The Merrell x LONELY GHOST Moab Speed 2 Vent 2K Marks the First-Ever LONELY GHOST Footwear Partnership, Made for the Next-Gen Female Explorer, /PRNewswire/ -- Merrell, the global leader in hiking and outdoor footwear, has partnered with cult-favorite lifestyle brand LONELY GHOST on a limited-edition capsule that champions the simple power of stepping outside. More than just a fashion drop, the Merrell x LONELY GHOST collection serves as a rallying cry for connection, creativity, and unapologetic self-expression—wherever you are. MERRELL AND LONELY GHOST CELEBRATE COMMUNITY, CONNECTION, AND SELF EXPRESSION WITH LIMITED-EDITION CAPSULE COLLECTION MERRELL AND LONELY GHOST CELEBRATE COMMUNITY, CONNECTION, AND SELF EXPRESSION WITH LIMITED-EDITION CAPSULE COLLECTION The collaboration marks LONELY GHOST's first-ever footwear partnership, headlined by a bold reimagining of the Merrell Moab Speed 2 Vent 2K and three full apparel looks. Dropping September 27, 2025, in two colorways—Chalk/Mariana and Graphite/Ash—the collection invites ultimate self-expression with four interchangeable laces and an optional charm kit included with every pair. A PARTNERSHIP ROOTED IN PURPOSE Founded in 2019, LONELY GHOST has grown from a streetwear brand into a movement grounded in radical authenticity, real-life connection, and emotional storytelling. Merrell, a longtime champion of getting more people outside, sees it not just as a place, but as a powerful feeling. This partnership bridges those values, inviting a new generation to explore both the world around them, and within."We believe stepping outside—whether it's a trail, a city street, or your own front step—has the power to reset you," said Richard McLeod, Chief Marketing Officer at Merrell. "This collaboration with LONELY GHOST brings that belief to a new audience in a way that's personal, expressive, and culture-forward.""LONELY GHOST exists to spark joyful, human moments, and movement outside is one of the best ways to reconnect with yourself and others." said Bronson Christensen, Co-Founder of LONELY GHOST. "Merrell brings decades of experience in the outdoors, and they truly understand the emotional side of exploration. This collection isn't just about product, it's about self-expression, connection, and showing up fully as yourself."THE COLLECTION: FORM MEETS FEELINGAt the center of the collection is the Merrell x LONELY GHOST Moab Speed 2 Vent 2K, a fresh take on Merrell's iconic hiking silhouette.  The capsule also includes three street-meets-trail apparel looks and an exclusive trucker hat, creating a full head-to-toe moment that empowers Gen Z consumers to show up just as they are.The Merrell x LONELY GHOST Moab Speed 2 Vent 2K will be available September 27, 2025, on Merrell.com, and the full collection will be available on LONELYGHOST.co and exclusively at select Pacsun locations nationwide.REAL-WORLD MOMENTS, REAL CONNECTIONSTo bring the spirit of the collab to life, Merrell and LONELY GHOST are hosting two community events in New York City: September 26, 2025 | Leon's Bagels (181 Mulberry St., SoHo): A full-day experience featuring custom giveaways, the opportunity to gain exclusive early access to the collection, and music by DJ Mona from 5 p.m. to 7 p.m. September 27, 2025 | Pacsun (503 Broadway, SoHo): Shop the full collection and create your own look at a custom lace and charm bar from 10 a.m to 6 p.m. For more information, please visit Merrell.com.About Merrell:Merrell exists to share the simple power of being outside and is committed to building an inclusive and sustainable environment for future generations to enjoy. As the global leader in outdoor active footwear with the Moab hiking boot and Jungle Moc, Merrell is focused on merging performance, styling, and comfort to empower all people to explore the outdoors confidently. The brand was recently named Footwear News' 2022 Brand of the Year for promoting a more diverse vision of the outdoors. Visit Merrell.com or follow us on social @Merrell. Merrell is a division of Wolverine World Wide, Inc. (NYSE: WWW), one of the world's leading marketers and licensors of branded casual, active lifestyle, work, outdoor sport, athletic, children's, and uniform footwear and apparel.About LONELY GHOSTLONELY GHOST is an experiential lifestyle brand with a mission to unite global communities through shared human experiences. Known for its iconic phrases and storytelling-led collections, the brand has become a cultural touchpoint. For more information, visit www.lonelyghost.co.SOURCE Merrell WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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