Meta could rake in billions in ad dollars if TikTok is banned
1. US TikTok ban could happen by January 19, affecting ad revenues. 2. Meta could gain $2.46 to $3.38 billion in ad revenue if TikTok is banned. 3. Meta's earnings per share may increase by 5-9% by 2026 due to TikTok's decline. 4. TikTok users spend nearly an hour daily, much time could shift to Instagram. 5. TikTok's potential loss could be a win for Meta and other social media platforms.