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META
CNBC
18 hrs

Meta greenlights Facebook, Instagram ads based on your AI chats

1. Meta will introduce AI-based ad recommendations effective December 16. 2. Users will receive notifications of changes starting October 7. 3. Meta AI has over 1 billion monthly active users across its platforms. 4. Generative AI will enhance ad targeting and content recommendations. 5. Users cannot opt out but will be unaffected without Meta AI interaction.

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FAQ

Why Bullish?

Meta's AI-driven ad approach may increase user engagement and ad effectiveness. Historically, advancements in personalization have led to improved ad revenues.

How important is it?

The integration of AI into ad systems transformative for META, directly impacting revenue streams and user growth.

Why Long Term?

The integration of generative AI into advertising is expected to yield sustained revenue growth. Past developments, like Facebook's targeted ads, have seen prolonged market impact.

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