Meta hires a former TikTok exec to build relationships with metaverse developers and creators
1. Shadi Nayyer, formerly of TikTok, joins Meta to develop metaverse relationships. 2. Nayyer aims to enhance creator ecosystem in Horizon Worlds and Reality Labs. 3. Horizon usage increased 5x year-over-year, indicating growing user engagement. 4. Meta’s Reality Labs generated $1.08 billion revenue, but expects rising losses in 2025. 5. Meta considers 2025 pivotal for metaverse initiatives and creator involvement.