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META
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64 days

Meta is finally bringing ads to WhatsApp

1. Meta introduces ads on WhatsApp after 11 years post-acquisition. 2. Businesses can now run ads within WhatsApp's 'Updates' tab. 3. WhatsApp features over 3 billion users, including a fast-growing U.S. market. 4. Meta plans to monetize Channels via search ads and subscription fees. 5. The move occurs amidst Meta's ongoing antitrust challenges with the FTC.

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FAQ

Why Bullish?

By enabling ads on WhatsApp, Meta opens new revenue streams. Previously, significant upgrades often led to positive market reactions.

How important is it?

The introduction of ads highlights Meta's strategy to monetize platforms effectively, influencing investor sentiment positively.

Why Long Term?

As WhatsApp fully integrates ads, sustained revenue growth may enhance Meta's stock performance over time. Historical precedents indicate ads yield long-term financial benefits.

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