Meta is offering deals to creators to promote Instagram on TikTok, Snapchat and YouTube Shorts
1. Instagram challenges TikTok with new video features and creator deals. 2. Meta promotes Instagram as TikTok faces potential U.S. ban. 3. Creators are incentivized with cash bonuses to shift focus to Instagram. 4. TikTok's uncertainty fuels advertising and creator deals diversification. 5. Meta aims to regain popularity among teens amid TikTok's success.