Meta reveals how it plans to make money on Threads, its X competitor with 300 million users
1. Meta tests ads on Threads, its X competitor launched in 2023. 2. Rollout targets users in the US and Japan with brand safety measures. 3. Threads has 300 million monthly users, three-quarters follow business accounts. 4. Meta reassures advertisers amid TikTok's challenges and issues with X. 5. Revenue expectations for Threads remain tempered, despite user growth.