Meta settles UK ‘right to object to ad-tracking' lawsuit by agreeing not to track plaintiff
1. Human rights campaigner O’Carroll wins privacy case against Meta. 2. Meta must cease using her data for targeted advertising. 3. Settlement could set precedent for others to exercise privacy rights. 4. O’Carroll’s case highlights difficulties in enforcing GDPR against Meta. 5. Meta may shift to a 'pay or consent' model for ads.