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Meta to stop selling political ads in the EU from October

1. Meta will halt political ads in the EU starting October 2024. 2. The EU's TTPA law imposes complex obligations on advertisers. 3. Meta finds compliance with the TTPA 'unworkable' for its business model. 4. The regulation could diminish competition and choice in the ad market. 5. Google is also ceasing political ads in the EU due to similar regulations.

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FAQ

Why Bearish?

Meta's revenue heavily relies on advertising. Halting political ads may decrease ad revenue, similar to past regulations impacting their business performance.

How important is it?

The article discusses regulatory impacts specifically affecting Meta's advertising model, likely influencing market perception and stock prices.

Why Short Term?

The immediate cessation of political ads will have a direct impact on advertising revenues and market positioning in the EU.

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