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META
Business Insider
210 days

Meta will pay some TikTok creators to post on Instagram and Facebook. Here are the details.

1. Meta introduces 'Breakthrough Bonus' for TikTok creators joining Instagram and Facebook. 2. Eligible creators can earn up to $5,000 in 90 days. 3. The program aims to attract TikTok creators to Meta's platforms. 4. Meta plans content deals with TikTok creators to foster community growth. 5. These initiatives highlight Meta's competition with TikTok and its parent company, ByteDance.

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FAQ

Why Bullish?

Attracting creators can increase ad revenue and user engagement, boosting META's valuation.

How important is it?

Enhancing creator engagement directly correlates to potential revenue growth for Meta.

Why Short Term?

Immediate effects expected as program enrollment begins to reflect on usage and revenue.

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