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Meta will soon let you link your WhatsApp account with Instagram and Facebook

1. Meta integrates WhatsApp into Accounts Center for easier management. 2. Users can cross-post WhatsApp Status to Instagram and Facebook. 3. Integration offers Single Sign On for accessing multiple apps. 4. WhatsApp messages remain end-to-end encrypted regardless of integration. 5. Rollout of this feature will take months for global availability.

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FAQ

Why Bullish?

Integration enhances user engagement across platforms, potentially driving ad revenue, similar to prior Facebook updates.

How important is it?

This development aligns with Meta's strategy to unify their services, likely boosting user activity and monetization.

Why Long Term?

The gradual rollout may increase user retention and growth, similar to feature rollouts in the past.

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