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Microsoft hikes price of top-tier Xbox Game Pass Ultimate by $10

1. Microsoft raises Xbox Game Pass Ultimate subscription price by 50%. 2. Ultimate subscribers will access over 400 games and 75 new releases yearly. 3. The Game Pass Core tier is rolled into the Essential tier. 4. Improved streaming quality and a new rewards program announced. 5. Microsoft reported 34 million Game Pass subscribers in 2024.

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FAQ

Why Bullish?

Increasing subscription prices and expanding offerings generally enhance company revenue potential, similar to previous successful Xbox transitions.

How important is it?

This change could significantly boost Microsoft's revenue stream, aligning with their long-term gaming strategy.

Why Long Term?

Sustained value increases via subscription plans may lead to higher subscriber retention and revenue growth over time.

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