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109 days

Microsoft Hikes Prices for Xbox Consoles, Games - Barron's

1. Microsoft raises Xbox console prices by $100 amid rising development costs. 2. Xbox Series X now costs $599.99; first-party games increase to $79.99. 3. Rising costs are attributed to market conditions and increased development expenses. 4. Price hikes may influence holiday sales amidst competition with Nintendo Switch 2. 5. Tariffs on imports from Asia continue to impact gaming console pricing.

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FAQ

Why Bullish?

The price increase suggests confidence in demand and aligns with higher development costs, similar to how previous hikes often indicated strong market positioning.

How important is it?

Raising prices during the holiday season indicates strong market confidence, potentially increasing MSFT’s revenue and reinforcing brand value.

Why Short Term?

The immediate price changes will likely affect short-term sales, especially during the holiday season when console sales peak.

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