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Microsoft raises price of consumer version of Microsoft 365 for first time in 12 years

1. Microsoft 365's price rises for the first time in 12 years. 2. Copilot AI tools added to core applications for subscribers. 3. 84.4 million consumer subscribers reported, up 10% year-over-year. 4. Commercial products significantly contribute more to revenue than consumer offerings. 5. Competitively positions Microsoft against Google's productivity tools.

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FAQ

Why Bullish?

Price increase and added features may boost customer retention and margins. Past price hikes led to increased revenue streams.

How important is it?

The article discusses significant changes that directly affect Microsoft's product offerings and consumer strategy.

Why Long Term?

The strategic integration of AI positions Microsoft for sustained growth. Historical trends show that product improvements enhance subscription longevity.

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