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Microsoft raises prices of Xbox video game consoles due to 'market conditions'

1. Xbox prices increased globally due to market conditions and rising development costs. 2. Entry-level Xbox Series S price rises to $379.99 from $299.99. 3. Flagship Xbox Series X now priced at $599.99, up from $499.99. 4. Game prices are set to rise to $79.99 this holiday season. 5. Microsoft's recent acquisition of Activision Blizzard affects production cost concerns.

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FAQ

Why Bullish?

Increased prices could enhance revenue, offsetting rising development costs. Historically, console price increases have not deterred consumer demand, as seen with previous Xbox and PlayStation launches.

How important is it?

Price adjustments are significant for Xbox's market competition, impacting MSFT's financial outlook. Revenue growth from these changes is essential in the highly competitive gaming sector.

Why Short Term?

The price increases may provide immediate revenue boosts during the holiday season. Past price adjustments have led to short-term sales spikes during major product launches.

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