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Reuters
16 hrs

Microsoft raises top Xbox Game Pass subscription by 50%

1. Xbox's Game Pass price increased by 50%, enhancing its features. 2. Expanded game offerings and improved cloud streaming could drive user growth.

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FAQ

Why Bullish?

Increasing Game Pass prices may boost revenue, similar to past successful subscription models. Historical examples show that subscription service enhancements typically lead to higher user retention and acquisition.

How important is it?

The price increase and added value features are significant factors that can influence Microsoft's revenue and stock value. As gaming constitutes a substantial part of Microsoft's growth strategy, investor sentiment is likely to be positively affected.

Why Short Term?

The immediate revenue impacts from the price increase will likely be seen in upcoming quarterly results. Similarly, we’ve seen past price changes result in quick revenue boosts.

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