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Middle-Income Americans Accelerated Car Buying Plans in Q2, Santander US Survey Finds

1. Middle-income Americans' car buying interest has increased amid pricing uncertainty. 2. First time in eight quarters that buyers outnumber those delaying purchases.

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Why Bullish?

Increased consumer confidence may lead to higher auto loan demand, benefiting SAN. Historical data shows similar trends in consumer behavior correlate with loan growth.

How important is it?

The findings could directly influence SAN's auto lending business, indicating a potential increase in revenue.

Why Short Term?

The increase in auto buying interest can quickly impact SAN's auto financing department. Immediate shifts in loan demand could be observed within the next quarter.

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BOSTON--(BUSINESS WIRE)--Santander Holdings USA, Inc. (“Santander US”) today announced new survey findings that show middle-income Americans have accelerated their car buying timelines amid uncertainty about future prices. While 52% had delayed a vehicle purchase over the past year due to cost, 55% are now considering buying in the year ahead, up from 47% in Q1. This is the first time in eight quarters of research that prospective buyers outnumber those delaying a purchase—indicating that pent-.

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