1. Miller Electric launched women's PPE for comfort and fit. 2. New PPE designed for women enhances safety in trades. 3. Products improve mobility and protection for female welders. 4. ITW's subsidiary focuses on inclusivity in safety equipment.
The introduction of a specialized product line targets a growing market segment. Historical data shows that demand for tailored PPE can lead to increased sales and revenue, similar to the rise in sales experienced when other companies introduced specialized products for underserved demographics.
The article highlights ITW's subsidiary's important initiative that could lead to increased market penetration and sales growth, particularly if it resonates well with a growing demographic of women in skilled trades.
As more women enter trade professions, the demand for inclusive products will sustain growth. Long-term increases in product offerings can enhance brand loyalty and market share.
Tailored jackets and smaller gloves bring comfort, safety and inclusivity to the jobsite
Miller Electric Mfg. LLC, a leading worldwide manufacturer of Miller® brand arc welding equipment, announces the release of a new line of personal protective equipment (PPE) designed specifically for women in welding and related trades. The launch marks a step forward in creating jobsite gear that prioritizes function and fit, helping all workers perform at their best without the discomfort posed by oversized or ill-fitting PPE.
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New Women's PPE line up: Tailored jackets and fitted gloves
For too long, many women in the trades have had to rely on standard men's PPE, often sacrificing mobility and proper protection. This new line offers a purpose-built alternative that was intentionally engineered to offer a more tailored and inclusive fit and reflects the needs of a more diverse workforce.
The line includes:
Miller believes PPE should fit the worker, not the other way around. By expanding options and rethinking fit, the new line helps ensure that every welder has gear that works with them, not against them.
Explore the full line of women's PPE products, including women's jackets, women's MIG gloves and women's TIG gloves.
About Miller
Miller Electric Mfg. LLC, headquartered in Appleton, Wisconsin, is a leading worldwide manufacturer of Miller® brand arc welding products and is a wholly owned subsidiary of Illinois Tool Works Inc. (NYSE:ITW). For more information, visit MillerWelds.com, call 1-800-4-A-Miller (800-426-4553), email info@millerwelds.com, fax 877-327-8132, or write to Miller Electric Mfg. LLC, P.O. Box 100, Lithonia, GA 30058.
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View source version on businesswire.com: https://www.businesswire.com/news/home/20250903909527/en/
Becca Vollmer
Hiebing
bvollmer@hiebing.com
608.256.6357