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MiQ Appoints Former Accenture Interactive CEO Brian Whipple to Global Statutory Board

1. Brian Whipple joins MiQ, enhancing tech-focused advertising solutions. 2. Whipple's leadership at Accenture Interactive generated over $12 billion revenue.

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FAQ

Why Bullish?

Whipple's experience may enhance MiQ's position, indirectly benefiting Accenture's services in marketing.

How important is it?

Whipple's leadership may signal positive industry shifts that influence ACN's growth strategies.

Why Long Term?

Increased competition in tech-enabled advertising could impact Accenture's market share gradually.

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NEW YORK--(BUSINESS WIRE)--MiQ, a leading global programmatic media partner, has appointed Brian Whipple to its Global Statutory Board, reinforcing the company's focus on delivering smarter, tech-enabled programmatic advertising solutions. Whipple, the longtime CEO of Accenture Interactive, brings decades of experience building tech-powered marketing businesses and scaling high-performing teams worldwide. Whipple led Accenture Interactive from a fledgling internal unit in 2011 to a $12 billion+.

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