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MobileAction Enters Strategic Partnership with Skai to Enhance Apple Search Ads Capabilities

1. MobileAction expands its Apple Search Ads capabilities through Skai's integration. 2. Partnership enhances app marketing tools and reduces campaign costs for clients. 3. MobileAction aims to set new industry benchmarks and deliver better marketing results.

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Why Bullish?

MobileAction's growth may increase ad spending on Apple Search Ads, benefiting AAPL indirectly.

How important is it?

The article highlights strategic partnerships affecting advertising dynamics relevant to AAPL’s ecosystem.

Why Long Term?

Continued growth in advertising partnerships could stabilize and enhance AAPL's revenue streams.

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SKAIAAPL
SAN FRANCISCO--(BUSINESS WIRE)--MobileAction announced that it has expanded its commitment to the Apple Search Ads ecosystem. Skai (formerly Kenshoo) has entrusted MobileAction with the opportunity to integrate its Apple Search Ads business into MobileAction’s offering. This combination significantly expands MobileAction’s capabilities and offerings, enabling the company to support app developers and marketers through the entire lifecycle of user acquisition and growth across the Apple Search Ads channel. This partnership empowers app developers and marketers with enhanced tools and expert support, delivering streamlined ad management, reduced campaign costs, and accelerated user acquisition rates across the Apple Search Ads ecosystem. The combined entity is poised to deliver enhanced value, deeper insights, and unparalleled client support. “We’re thrilled to welcome Skai’s Apple Search Ads clients and customer success team to the MobileAction family,” said Aykut Karaalioglu, Founder and CEO of MobileAction. “We offer a comprehensive ecosystem for app developers and marketers to achieve their goals – no matter where they are in their journey. This strategic partnership expands our Apple Search Ads business significantly. It cements our standing as the largest Apple Search Ads partner, empowering us to deliver even more innovative solutions and drive tangible growth for our customers.” MobileAction will engage with Skai’s existing Apple Search Ads client base—consisting of world-class brands— and offer to bring them into its operations and customer success team with seasoned app marketing experts. The enlarged team will help push boundaries to deliver enhanced tools, richer insights, and peerless support to optimize and scale their Apple Search Ads efforts. “The driving force behind this acquisition is to bring more value to app marketers and developers looking to capitalize on the power of Apple Search Ads fully,” said Yekta Ozcomert, Co-founder and COO of MobileAction. “We’re committed to providing round-the-clock support, seamless onboarding, and continued innovation. Our combined expertise will undoubtedly transform the experience for our expanded client base and deliver better, faster results in the ever-evolving app marketing space.” As MobileAction integrates Skai’s Apple Search Ads business unit and customer success team, the focus remains on delivering the best possible outcomes for its customers and setting new benchmarks for the industry. Learn more about how MobileAction can transform your app marketing strategies by visiting MobileAction’s website. About MobileAction Established in 2013 in San Francisco, MobileAction, an official Apple Search Ads partner, has emerged as a pioneer in app market analytics and user acquisition optimization. The platform is designed for app developers, marketers, and businesses across various sectors, providing a comprehensive and in-depth analysis of the mobile app landscape. MobileAction has over 90 million creatives, 100K publishers, and 500K advertisers in its database. With its suite of solutions, MobileAction stands at the forefront of Apple Search Ads, App Store Optimization, and user acquisition strategies, helping businesses succeed in an increasingly competitive marketplace. About Skai Skai is an omnichannel advertising platform, uniquely enabling brands and agencies to run data-driven programs across walled garden media. It empowers media leaders and activation teams to drive impactful results from their advertising program with AI-powered decisioning, activation, and optimization solutions. Skai’s partners include Google, Amazon Ads, Microsoft, Walmart Connect, Apple Search Ads, Instacart, Criteo, TikTok, Snap, Pinterest, Meta, and more.

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