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MOGU Announces Unaudited Financial Results for the Six Months Ended March 31, 2025 and Fiscal Year 2025

1. MOGU reported challenges with KOL lifecycle affecting GMV. 2. CEO comments indicate ongoing issues impacting financial performance.

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FAQ

Why Bearish?

The challenges with KOL lifecycle suggest ongoing revenue pressures, similar to past periods where influencer dynamics shifted negatively, impacting sales.

How important is it?

The challenges highlighted by the CEO suggest immediate concerns about performance, impacting investor sentiment.

Why Short Term?

Immediate impacts are expected due to ongoing issues with KOL effectiveness that could affect revenue shortly.

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JDNTESBIDU
HANGZHOU, China--(BUSINESS WIRE)--MOGU Inc. (NYSE: MOGU) (“MOGU” or the “Company”), a KOL-driven online fashion and lifestyle destination in China, today announced its unaudited financial results for the six months ended March 31, 2025 and fiscal year 2025. Mr. Fan Yiming, Chief Executive Officer of MOGU, commented, “In the second half of fiscal year 2025, the platform continued to face challenges with the lifecycle of key opinion leaders (KOLs), which led to MOGU's gross merchandise value (GMV.

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