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MOGU Approves Strategic Allocation of Up to US$20 Million to Digital Currencies

1. MOGU announced a $20 million investment in digital currencies. 2. The investment primarily targets Bitcoin, Ethereum, and Solana. 3. This strategy aims to diversify treasury and enhance AI capabilities. 4. Chairman Chen Qi will oversee the timing and amount of investments.

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FAQ

Why Bullish?

MOGU's entry into digital assets could attract investor interest, seen in companies like Square that benefited from similar moves. The approval of a significant investment shows confidence in digital currency's potential value.

How important is it?

Investing in digital assets is a strategic shift for MOGU, indicating a forward-looking growth approach. The potential for increased operational capabilities through AI creates further interest from the investment community.

Why Long Term?

The integration of digital assets may take time to reflect in MOGU's financial performance, similar to Tesla's gradual entry into Bitcoin. Long-term growth depends on the success of digital strategy and cryptocurrency market conditions.

Related Companies

MOGU Inc. (NYSE:MOGU) ("MOGU" or the "Company"), a KOL-driven online fashion and lifestyle destination in China, today announced that its board of directors has approved a strategic allocation of up to US$20 million corporate assets to digital currencies, primarily Bitcoin, Ethereum, and Solana, including related securities and investment products on September 9, 2025. The board believes that by integrating digital assets into its core assets, the Company can diversify not only its treasury holdings but also its operational capabilities essential for next-generation AI products and services. The board of directors authorizes Chairman Chen Qi to determine the timing and amount of digital currency acquisition.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates" and similar statements. MOGU may also make written or oral forward-looking statements in its filings with the U.S. Securities and Exchange Commission (the "SEC"), in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about MOGU's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. Further information regarding these and other risks is included in our annual report on Form 20-F, the 6-K and other documents filed with the SEC. All information provided in this press release is as of the date of this press release, and MOGU does not undertake any obligation to update any forward-looking statement, except as required under applicable law.

About MOGU Inc.

MOGU Inc. (NYSE:MOGU) is a KOL-driven online fashion and lifestyle destination in China. MOGU provides people with a more accessible and enjoyable shopping experience for everyday fashion, particularly as they increasingly live their lives online. By connecting merchants, KOLs and users together, MOGU's platform serves as a valuable marketing channel for merchants, a powerful incubator for KOLs, and a vibrant and dynamic community for people to discover and share the latest fashion trends with others, where users can enjoy a truly comprehensive online shopping experience.

For investor and media inquiries, please contact:

MOGU Inc.

Ms. Qi Feng

Phone: +86-571-8530-8201

E-mail: ir@mogu.com

Christensen

In China

Mr. Christian Arnell

Phone: +852-2117-0861

E-mail: christian.arnell@christensencomms.com

In the United States

Ms. Linda Bergkamp

Phone: +1-480-614-3004

Email: linda.bergkamp@christensencomms.com

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