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Moloco, Nestlé-Purina, Snapchat, and Mistplay Discuss the Rise of the Independent App Ecosystem at MAU Vegas 2025

1. Moloco sponsors Mobile Apps Unlocked 2025 featuring Snapchat. 2. Event may enhance partnerships and advertising opportunities for SNAP.

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FAQ

Why Bullish?

Engagement at major advertising events like MAU can drive new ad partnerships, much like previous positive announcements from similar events boosted SNAP's stock post-2021.

How important is it?

Participation in high-profile marketing events is crucial for visibility and can attract new revenues for SNAP.

Why Short Term?

Immediate engagement can lead to quick visibility and partnerships, affecting SNAP's performance in upcoming quarters, similar to MAU's past impact on participants.

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LAS VEGAS--(BUSINESS WIRE)--Moloco, a leader in operational machine learning (ML) and performance advertising, today announced it will be participating in the event Mobile Apps Unlocked (MAU) Vegas 2025. As a title sponsor of this event, Moloco will lead a customer panel session featuring Nestlé-Purina, Snapchat, and Mistplay; present a keynote session; and offer an interactive booth experience with an informative quiz that tests how well marketers know their target audiences. Beth Berger, Vice.

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