StockNews.AI
TAP
StockNews.AI
189 days

Molson Named Official 4 Nations Face-Off™ Beer Sponsor in Canada, Hosting Watch Parties Across Montreal

1. Molson becomes official beer sponsor for the 4 Nations Face-Off in Canada. 2. Tournament features NHL players from Canada, Finland, Sweden, and the US. 3. Games are held at Bell Centre in Montreal and TD Garden in Boston. 4. Molson aims to unite fans and celebrate hockey through various events. 5. The company's long history and multiple beer brands emphasize its community commitment.

7m saved
Insight
Article

FAQ

Why Bullish?

Increased visibility through sponsorship could enhance brand loyalty and sales, similar to prior sponsorship increases in sports.

How important is it?

The sponsorship signals a strong commitment to brand positioning, which can influence TAP's market perception.

Why Short Term?

Expected immediate sales boost during the tournament, followed by potential long-term effects as brand recognition increases.

Related Companies

NHLTAP
MONTREAL--(BUSINESS WIRE)--Molson is proud to be the official beer sponsor in Canada of the 4 Nations Face-Off, an international tournament staged by the National Hockey League (NHL) and National Hockey League Players’ Association (NHLPA). The tournament will feature NHL players representing Canada, Finland, Sweden and the United States, facing off in a total of seven games played from February 12th to February 20th, 2025. Four games will be played at the Bell Centre in Montreal and three games, including the championship game, at TD Garden in Boston. Hockey has always been a part of Molson’s heritage, and now, Molson invites Everyone In to unite over a cold one and celebrate the game they love. After all, nothing brings Canadians closer together than hockey and beer. Molson will amplify the city’s palpable excitement, celebrating the game’s biggest moments with fans – whether diehard or casual - both at the Bell Centre in Montreal and at the 250-plus bars where Molson is served across Montreal. “Molson is proud to be a 4 Nations Face-Off partner,” says Kara Fitzpatrick, Molson TM Marketing Director. “With a passion for hockey and a commitment to uniting all fans – no matter which team they support outside of the 4 Nations Face-Off – Molson is bringing Everyone In to celebrate the true spirit of the game.” Raise a pint of Molson for this can't-miss international tournament and experience this epic hockey showdown. About Molson Coors Beverage Company For over two centuries Molson Coors has been brewing beverages that unite people to celebrate all life's moments. From Coors Light, Miller Lite, Molson Canadian, Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White, Blue Moon LightSky, Vizzy, Leinenkugel's Summer Shandy, Creemore Springs, Hop Valley and more, Molson Coors produces many beloved and iconic beer brands. While the company's history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle as well. Molson Coors Beverage Company is a publicly traded company that operates through Molson Coors North America and Molson Coors Europe, and is traded on the New York and Canadian Stock Exchange (TAP). The company's commitment to raising industry standards and leaving a positive imprint on our employees, consumers, communities, and the environment is reflected in Our Imprint and our 2025 sustainability targets. Learn more about Molson Coors Beverage Company, visit molsoncoors.com, MolsonCoorsOurImprint.com or on X through @MolsonCoors. About the NHL The National Hockey League (NHL), founded in 1917, consists of 32 Member Clubs. Each team roster reflects the League’s international makeup with players from more than 20 countries represented, all vying for the most cherished and historic trophy in professional sports – the Stanley Cup. Every year, the NHL entertains more than 670 million fans in-arena and through its partners on national television and radio; more than 191 million followers - league, team and player accounts combined - across Facebook, Twitter, Instagram, Snapchat, TikTok, and YouTube; and more than 100 million fans online at NHL.com. The League broadcasts games in more than 260 countries and territories through its rightsholders including ESPN, WBD Sports and NHL Network in the U.S.; Prime Video, Sportsnet and TVA Sports in Canada; and via SiriusXM NHL Network Radio™, Sports USA and TuneIn; and reaches fans worldwide with games available to stream in every country. Fans are engaged across the League’s digital assets on mobile devices via the free NHL App; across nine social media platforms; on SiriusXM NHL Network Radio™; and on NHL.com, available in eight languages and featuring unprecedented access to player and team statistics as well as every regular-season and playoff game box score dating back to the League’s inception, powered by SAP. NHL Productions develops compelling original programming featuring unprecedented access to players, coaches and League and team personnel for distribution across the NHL’s social and digital platforms. The NHL is committed to building healthy and vibrant communities using hockey to celebrate fans of every race, color, religion, national origin, gender identity, age, sexual orientation, and socio-economic status. The NHL’s social impact platform, NHL Unites, reinforces that the official policy of the sport is one of inclusion on the ice, in locker rooms, boardrooms and stands. Through the NHL’s investments in communities across North America, the League is expanding access and opportunity for people of all backgrounds and abilities to play hockey. Last season, a record number of girls and boys stepped onto the ice and tried hockey for the first time. The NHL’s premiere ball hockey program, NHL STREET, continues its expansion into NHL and non-NHL markets, offering fun and affordable hockey for youth. And in arenas Leaguewide, more than 350 cultural celebrations nights are held, celebrating fans of all backgrounds. The League’s efforts continue to foster more inclusive environments and grow the game through a greater diversity of participants. © 2025. All Rights Reserved

Related News