1. Mondelēz recalls CHIPS AHOY! Baked Bites Brookie due to choking hazards. 2. The recall affects select products only, no injuries reported. 3. Recall announced with FDA knowledge; product safety prioritized. 4. MDLZ maintains market position with strong global brand presence. 5. There are concerns for consumer trust post-recall despite no reported injuries.
FAQ
Why Bearish?
Product recalls often lead to consumer distrust and short-term sales dips. Historical context shows similar recalls negatively impacting stock prices temporarily.
How important is it?
Product recalls can affect financial performance and brand equity, impacting stock price. Valuation metrics could be adjusted in response to consumer perception.
Why Short Term?
The immediate effects of the recall are likely to be felt in the short term, but recovery is possible as consumer confidence is restored.
Mondelēz Global LLC Issues Voluntary Recall for CHIPS AHOY! Baked Bites Brookie
East Hanover, N.J., Dec. 24, 2025 – Mondelēz Global LLC (Nasdaq: MDLZ) has announced a voluntary recall in the United States for certain batches of CHIPS AHOY! Baked Bites Brookie due to a mixing error that led to the production of small corn starch clumps, posing a potential choking hazard.
Details of the Recall
This recall specifically affects CHIPS AHOY! Baked Bites Brookie products with certain Best When Used By dates. The affected items include:
- 2.8Z CHIPS AHOY! BAKED BITES BROOKIE
Retail UPC: 08440000866881
Case/UPC: 004400008667809
Best When Used By Dates: MAY 2026 (10, 11, 12) - 7.0Z CHIPS AHOY! BAKED BITES BROOKIE (5 CT)
Retail UPC: 124400008565001
Case/UPC: 004400008565712
Best When Used By Dates: MAY 2026 (18)
This issue is exclusive to the specified products, and no other CHIPS AHOY! items or products under the Mondelēz Global LLC brand are affected.
Consumer Safety and Advice
Mondelēz Global LLC has stated that, to date, there have been no reported injuries or illnesses associated with the affected products. However, the recall is being executed as a precautionary measure to ensure consumer safety.
Consumers who have purchased the recalled items are advised not to consume them. For further information, customers can reach the company at 1-855-535-5948, Monday through Friday, from 9 am to 6 pm ET.
This action is being conducted in coordination with the U.S. Food and Drug Administration (FDA).
About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) distributes snacks globally, serving consumers in over 150 countries. In 2024, the company reported net revenues of approximately $36.4 billion. Known for its extensive portfolio, MDLZ includes beloved brands such as OREO, RITZ, LU, and CLIF BAR.
Mondelēz International is committed to leading the future of snacking and is a proud member of prestigious indexes including the Standard and Poor’s 500, Nasdaq 100, and Dow Jones Sustainability Index. For more information, visit www.mondelezinternational.com or follow the company on X at @MDLZ.